![]() ![]() “Facebook gave people a sense of their social graphs,” McLeod explained. ![]() Hinge may look like other dating apps on the surface, but McLeod says from a technical standpoint the app is very different.Īt the app’s New York City launch party this week, McLeod went through a brief history of online dating tools from eHarmony's launch in 1997, to Facebook's joining the field in 2005 - although not a dating app, he believes it is key for the new generation of digital dating tools. McLeod says his goal is for Hinge to “disrupt conventional online dating.” While Hinge doesn’t claim to find people their soul mates, it does vow to increase the number of first dates people have, and to broaden their social circles. and New York City areas, and it launches in Boston next week. The online dating club has grown to about 30,000 active users in the Washington, D.C. McLeod, who himself meets potential mates via Hinge, launched the social dating app in 2011 while studying at Harvard Business School. “Hinge matches you with people with whom you have mutual connections, or similar interests - somebody you’d actually be interested in dating as opposed to just a hookup like Tinder,” Justin McLeod tells. ![]() The founder of a new dating app isn’t shy about explaining what he believes makes his service stand out in the crowded field of digital love connections. ![]()
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